You can have a look here for an at-a-glance digest of the results and if you're interested in the nitty gritty of it, the details are all linked in the sidebar. (Raw data here.)
The Scottish media report on polls all the time, (here, here and here for example.) They pay for their own from time to time. Sometimes it'll be a check box on a newspaper's website. Usually though, polling companies do the work, you've probably heard their names being mentioned - Ipsos Mori, TNS BMRB, YouGov & PanelBase to name but a few.
It was PanelBase who carried out wingsoverscotland's poll, widely thought of as being the fairest. Different companies use different methods, I won't try to explain, my puny intellect can't handle algebra so its fair to say statistical analysis is right out the window - suffice to say - all sorts of 'weightings' are used so it isn't straight forward and as you well know, poll results can be as wildly inaccurate as they are wildly misinterpreted.
On this occasion, its become less about the survey questions and more about the media blackout around the poll itself. It seems, what the Wings survey has done - besides ask some pertinent questions - has confirmed in pretty glaring terms, that the Scottish Press is very picky about what it chooses to report. They might try to dismiss Wings Over Scotland as a fringe website (which it isn't boasting readership figures comparable with many Scottish broadsheets) but they cannot dismiss the polling company - the BBC (for example) regularly report PanelBase surveys.
Instead of reporting on a poll carried out by a reputable polling organisation which asked 1015 Scottish people what their views were on a number of issues, the Scotsman went for an opinion piece from one Nate Silver, an American pollster who's never commented on Scottish politics, at least that I can see.
|Scotsman editors meet to discuss independence reportage.|
Nobody appreciates having the wool pulled over their eyes, more-over, they like it even less if its so bumbling an attempt that only a moron wouldn't detect it. If the Scottish Media insist on taking the piss, they could at least do us all the courtesy of making the merest sensation of an effort.
* If you doubt crowd funding or the resolve of the people who donated, check out by how much the target of £1500 was smashed - all within 72 hours.